Team Leadership & Capacity Building

We develop the marketing leaders, teams, and structures your business needs to perform with confidence, discipline, and clarity.

When Talent Is There, but the Structure Isn’t

Most SMEs have smart people — but lack the senior guidance, rhythm, and systems to turn effort into performance.
Without strong leadership and clear accountability:

  • Teams work hard but not always on the right priorities.

  • Agencies and vendors pull in different directions.

  • Marketing decisions happen reactively instead of strategically.

  • Momentum stalls when key people move on.

MCR.AE provides the leadership continuity and frameworks that transform potential into consistent performance.

Talent Management Singapore

Structure, Clarity, and Confidence in How Teams Work

We embed marketing leadership that coaches, aligns, and empowers your people to deliver — creating capacity that lasts long after the engagement ends.

Assess

Review team structure, capabilities, and vendor relationships to identify strengths and gaps.

Align

Define roles, workflows, and performance expectations tied to business goals.

Coach

Provide leadership mentoring, marketing training, and performance feedback to build confidence and capability.

Embed

Install operating rhythms, reporting templates, and agency governance to maintain accountability.

What You Gain

Teams That Deliver with Discipline

Leadership Clarity

Empower emerging marketing leaders with structure, guidance, and board-level visibility.

Unified Execution

Align in-house teams, freelancers, and agencies under one coherent marketing plan.

Capability Growth

Upskill staff with coaching, process design, and real-time mentoring.

Operational Stability

Reduce dependency on individuals by embedding systems that sustain performance.

Leadership Experience That Builds Leaders

With over 16 years in senior marketing roles across Asia, Gary McRae brings hands-on leadership, coaching, and organisational design expertise.


As a Professional Management Consultant (PMC) and certified Executive Coach, Gary has led multi-market teams, implemented MarTech transformations, and developed marketing leaders who thrive long after the engagement ends.

Gary McRae