MarTech Strategy & AI Governance

We eliminate the friction between marketing innovation and IT risk — helping your business adopt AI safely, streamline MarTech, and stay compliant under Singapore’s governance standards.

Marketing Wants Speed. IT Demands Security.

Most Singapore SMEs sit in the middle — eager to use AI, automation, and data-driven marketing, yet constrained by compliance, fragmented systems, and limited technical oversight.

Without a structured MarTech and AI governance plan, businesses risk:

  • Data breaches through unsanctioned tools or weak controls.

  • Wasted spend on redundant platforms and misaligned vendors.

  • Compliance exposure under Singapore’s PDPA and AI governance guidelines.

  • Internal friction between marketing ambition and IT caution.

MCR.AE resolves this tension — aligning innovation with governance, and creativity with control.

Learn About Governance
CMO CIO Strategy

The Bridge Between CMO and CIO

We connect marketing leadership and technology governance through a clear, structured framework that protects your data, maximises your investment, and accelerates transformation.

Audit

Review your current MarTech stack, AI tools, and data flows for compliance and duplication.

Align

Map governance and PDPA requirements to marketing goals, ensuring CIO and CMO alignment.

Rationalise

Consolidate overlapping platforms and optimise vendor relationships for performance and cost control.

Embed

Create policy templates, AI usage guidelines, and team workflows that sustain governance beyond the project.

What You Gain

From Risk to Advantage

Compliance Confidence

Operate within PDPA and AI governance standards with documented assurance.

Technology Efficiency

Reduce overlapping tools, wasted subscriptions, and manual work.

Stakeholder Alignment

Bridge marketing, IT, and leadership priorities for faster, safer decisions.

Innovation at Scale

Adopt AI tools with clear boundaries, training, and reporting discipline.

Ready to Make Innovation Safe and Scalable?

Book Your Consultation

Ready to Make Innovation Safe and Scalable?

Expertise You Can Trust

 

Led by Gary McRae — Certified AI Ethics & Governance Professional (SCS–NTU) and Professional Management Consultant — MCR.AE combines marketing leadership with governance precision.

We’ve advised regional organisations across legal, tech, and health sectors on secure MarTech modernisation, bridging creativity and compliance at every step.

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Gary McRae