What is a Fractional CMO?

Your guide to on-demand marketing leadership for scalable growth.

The Challenge: Leadership Gaps

Many ambitious businesses have a critical need for senior marketing strategy but aren't ready for the cost and commitment of a full-time executive. This creates a leadership gap that can stall growth.

The Solution: A Fractional CMO

A Fractional Chief Marketing Officer (CMO) is the solution. I provide the high-level expertise of a seasoned marketing executive on a part-time basis.


This model gives you direct access to a partner who will:


  • Guide your marketing strategy.
  • Lead and mentor your people.
  • Drive sustainable growth.

You get the C-suite experience you need to drive growth, but on flexible terms that make financial sense for your business.

Who is a Fractional CMO for?

  • Startups & Scale-ups: Businesses that have secured funding and achieved product-market fit but need experienced leadership to build a scalable marketing engine.
  • SMEs & Mid-Market Companies: Established businesses looking to modernize their marketing, enter new markets, or level-up their team without the cost of a full-time executive.
  • Companies in Transition: Businesses preparing for a new product launch, undergoing a digital transformation, or needing interim leadership while searching for a permanent CMO.

Frequently Asked Questions

How is a Fractional CMO different from a consultant or an agency? ➤
While consultants often provide recommendations and agencies execute specific tasks, a Fractional CMO does both. I become part of your leadership team, taking ownership and accountability for marketing strategy and results. It’s a hands-on, integrated partnership, not a transactional service.
What is the typical time commitment? ➤
Engagements are flexible and tailored to your needs. They can range from a few hours a month for high-level strategic guidance (an Advisor role) to a more substantial commitment of 10-15 hours per week for day-to-day leadership and team management (a true Fractional CMO role).
How is pricing structured? ➤
Pricing is typically based on a monthly retainer, which provides you with consistent access and allows for a proactive partnership. The retainer amount depends on the scope of the engagement and the time commitment required. This model is significantly more cost-effective than hiring a full-time executive with salary, bonuses, and benefits.
Do you have experience in my industry? ➤
I have extensive experience in complex sectors where trust and precision are critical, including government, professional services, insurance, and wealth management. The core principles of strategic marketing, however, are transferable, and I am adept at quickly learning the nuances of new industries to drive results.
How do we measure success? ➤
Success is defined by you. At the start of our engagement, we will establish clear, measurable Key Performance Indicators (KPIs) tied directly to your business objectives. This could include metrics like lead generation, customer acquisition cost (CAC), conversion rates, brand awareness, or market share. We will track these KPIs and report on progress regularly.
What does a typical engagement length look like? ➤
To achieve meaningful strategic change and see tangible results, a typical engagement lasts between 6 to 12 months. This allows enough time to develop strategy, implement key initiatives, and optimize for performance. However, I also offer shorter-term project sprints for specific, well-defined goals.
What's the process for getting started? ➤
We begin with a complimentary Discovery Call to understand your business goals and challenges. If there's a good fit, I conduct a Growth Audit to assess your current marketing efforts. From there, I deliver a clear proposal with defined deliverables, timelines, and pricing.
How do you integrate with our existing team? ➤
Seamlessly. I work with your existing marketers, other department heads, and external agencies. My goal is to lead, mentor, and upskill your team, creating a high-performance marketing function that continues to deliver value long after our engagement. We'll establish clear communication channels (like Slack and regular meetings) from day one.