What is a Fractional CMO?

Many Singapore SMEs and scale-ups reach a point where marketing becomes too complex for junior teams but too costly for a full-time CMO.
Without senior leadership, you face:

• Reactive campaigns instead of cohesive strategy.

• Fragmented agencies and inconsistent performance.

• Wasted marketing spend with little accountability.

• Teams working hard but not always in the same direction.

A Fractional CMO bridges this gap — delivering board-level strategy, leadership, and governance at a fraction of the cost.

A Fractional Chief Marketing Officer provides the same strategic leadership as a full-time CMO, but part-time or project-based.
This model gives your business access to senior-level insight and structure without the overhead of salary, bonuses, and benefits.

You gain a partner who will:

• Define and lead your marketing strategy.

• Align leadership, sales, and marketing around growth goals.

• Mentor and strengthen your team.

• Build systems that make marketing accountable and measurable.

You get the C-suite experience, the discipline of governance, and the flexibility of consulting — all in one model built for modern business.

The fractional CMO model is ideal for organisations at key inflection points — ambitious, growing, and ready for structure.

Startups & Scale-Ups
You’ve secured funding and product-market fit. Now you need experienced leadership to build a scalable marketing engine.

SMEs & Mid-Market Companies
You want to modernise your marketing, unify teams, or integrate AI and MarTech without the expense of a full-time executive.

Companies in Transition
You’re preparing for a new go-to-market push, digital transformation, or interim leadership while hiring a permanent CMO.

The fractional model gives you senior marketing leadership when you need it — and flexibility when you don’t.

It’s the perfect middle ground between hiring an agency and building a full-time executive team.

Key Advantages:

• Financial Efficiency – Access senior leadership at 70–80% lower cost than a full-time CMO.

• Strategic Focus – Get clarity on what to do, why it matters, and how to measure it.

• Leadership Continuity – Keep momentum during transitions or transformation.

• Capability Growth – Build internal capacity that lasts beyond the engagement.

1. Discovery Call – Understand your goals, challenges, and growth ambitions.

2. Growth Audit – Assess your current marketing structure, tools, and performance.

3. Engagement Proposal – Receive a clear plan with deliverables, timelines, and pricing.

4. Delivery & Coaching – Execute strategy while building team capability and measurement frameworks.

CTA: Start with a Discovery Call