About Gary McRae
Fractional CMO for Singapore SMEs and scale-ups. I bring senior marketing leadership, AI governance, and go-to-market clarity, enabling your team to perform with confidence.




I'm Gary McRae
I help SMEs and growth-stage companies align strategy, technology, and people. My work focuses on making marketing accountable, compliant, and easy to run. You get C-suite discipline without a full-time hire. I work side by side with founders, CEOs, CMOs, and CIOs to reduce risk, remove noise, and create a plan your team can deliver..

Strategic Leadership
Senior marketing experience across APAC, delivering structure, growth, and performance clarity for B2B brands.
Budget Oversight
Managed multimillion-dollar marketing portfolios with full accountability, linking investment to measurable outcomes.
Transformation
Modernised legacy marketing functions into data-driven growth engines through Martech integration and AI-enabled strategy.
What I Do
Four disciplines, one objective — clarity that drives performance.
At MCR.AE, we bring order to complexity across every layer of modern marketing:
AI that’s governed and trusted,
Martech that’s simplified and scalable,
Growth that’s focused and measurable,
and Leadership that’s confident and accountable.
Together, they form a marketing function that’s compliant, aligned, and built for lasting impact.




How I Work
1. Diagnose
We begin by identifying what’s blocking clarity — whether it’s process, data, or direction — and define where value is lost..

2. Align
We bring leadership, marketing, and technology together under one strategy, one language, and one set of measurable priorities.

3. Enable
We design systems, governance, and team structures that make performance sustainable and accountability real.

4. Elevate
We strengthen capability, confidence, and communication so marketing becomes a trusted driver of growth.

Grants and procurement
I support Enterprise Singapore aligned work scopes for transformation and capability building. As a PMC certified consultant, I follow recognised consulting standards. If you intend to apply for EDG support, I can align the work plan and documentation to meet quality and outcomes criteria.
