Gary McRae: Driving Digital Growth for Leading Enterprises in Asia
As an accomplished marketing leader with over 20 years of experience across Asia, the US, and the UK, I bring a global perspective that enriches my understanding and adaptability. My proven track record of success in crafting and executing data-driven digital strategies has consistently elevated brand presence, generated leads, and driven revenue growth for mid-to-large enterprises.
My passion for marketing is fueled by the transformative power of Martech and digital strategies. With a deep understanding of the marketing mix, my expertise spans campaign management, strategy, and social media marketing (especially LinkedIn).
I'm dedicated to leveraging these tools to empower marketing teams and optimize performance.
My career is marked by consistently delivering exceptional results in the professional services, wealth management, and insurance sectors, both in B2B and B2C contexts.
SOCIAL MEDIA
Achieving #1 Law Firm ranking on LinkedIn by developing and implementing impactful social media strategies.
SEO
Boosted organic website traffic by over 15% with targeted content marketing initiatives.
CONTENT MARKETING
Generating a 1,400% increase in lead generation through integrated marketing campaigns for a health insurance company.
data & analytics
Created dashboards to quickly identify actionable insight to drive growth and focus investments to increase campaign ROI.
marketing LEADERSHIP
Successfully built and nurtured a high-performing marketing team that consistently exceeded expectations, resulting in a 15% increase in lead generation and a 20% reduction in cost-per-lead.
ai ethics & governance
I'm a certified AI Ethics and Governance professional with an MBA and a passion for fostering a culture of innovation and change. If you're seeking a results-oriented marketing leader to drive digital growth for your organization, I invite you to connect with me.
my marketing viewpoint
-
Read my latest blogs where I flirt with the future of marketing and leadership in Asia.
-
-
-
-
-
gary mcrae
Photography
Apart from my passion for marketing, I find solace and inspiration in my creative outlets, which include street photography, fitness, and portrait photography.
Capturing the essence of life and the world around me through my lens allows me to hone my creative skills and develop a unique perspective on the nuances of human behavior and interactions.
Staying active and fit energizes me and sharpens my focus and mental agility, ensuring I can bring my best to every marketing challenge.
These perfectly complement my professional pursuits, fostering a harmonious work and personal growth balance.
