About Gary McRae

Fractional CMO for Singapore SMEs and scale-ups. I bring senior marketing leadership, AI governance, and go-to-market clarity, enabling your team to perform with confidence.

I'm Gary McRae

I help SMEs and growth-stage companies align strategy, technology, and people. My work focuses on making marketing accountable, compliant, and easy to run. You get C-suite discipline without a full-time hire. I work side by side with founders, CEOs, CMOs, and CIOs to reduce risk, remove noise, and create a plan your team can deliver..

Gary McRae
Over 16 Years

Strategic Leadership

Senior marketing experience across APAC, delivering structure, growth, and performance clarity for B2B brands.

USD 2 Million +

Budget Oversight

Managed multimillion-dollar marketing portfolios with full accountability, linking investment to measurable outcomes.

360° Marketing

Transformation

Modernised legacy marketing functions into data-driven growth engines through Martech integration and AI-enabled strategy.

What I Do

Four disciplines, one objective — clarity that drives performance.

At MCR.AE, we bring order to complexity across every layer of modern marketing:

AI that’s governed and trusted,
Martech that’s simplified and scalable,
Growth that’s focused and measurable,
and Leadership that’s confident and accountable.

Together, they form a marketing function that’s compliant, aligned, and built for lasting impact.

AI
Growth
Leadership
Martech
Singapore Mrtech and AI Strategy
Singapore GTM Strategy
Singapore Leadership Consultancy
MarTech Consultant Singapore

How I Work

A clear, structured approach that turns complexity into measurable progress.

1. Diagnose

We begin by identifying what’s blocking clarity — whether it’s process, data, or direction — and define where value is lost..

Diagnose Marketing Challenges Singapore

2. Align

We bring leadership, marketing, and technology together under one strategy, one language, and one set of measurable priorities.

Align Marketing Strategy

3. Enable

We design systems, governance, and team structures that make performance sustainable and accountability real.

Enable CMO

4. Elevate

We strengthen capability, confidence, and communication so marketing becomes a trusted driver of growth.

Elevate Marketing Teams Singapore
Grants

Grants and procurement

I support Enterprise Singapore aligned work scopes for transformation and capability building. As a PMC certified consultant, I follow recognised consulting standards. If you intend to apply for EDG support, I can align the work plan and documentation to meet quality and outcomes criteria.

Government Grants Singapore

Ready to Grow Your SME?