I'm Gary McRae
I help SMEs and growth-stage companies align strategy, technology, and people. My work focuses on making marketing accountable, compliant, and easy to run. You get C-suite discipline without a full-time hire. I work side by side with founders, CEOs, CMOs, and CIOs to reduce risk, remove noise, and create a plan your team can deliver..
Four disciplines, one objective — clarity that drives performance.
At MCR.AE, we bring order to complexity across every layer of modern marketing:
AI that’s governed and trusted,
Martech that’s simplified and scalable,
Growth that’s focused and measurable,
and Leadership that’s confident and accountable.
Together, they form a marketing function that’s compliant, aligned, and built for lasting impact.
1. Diagnose
We begin by identifying what’s blocking clarity — whether it’s process, data, or direction — and define where value is lost..
2. Align
We bring leadership, marketing, and technology together under one strategy, one language, and one set of measurable priorities.
3. Enable
We design systems, governance, and team structures that make performance sustainable and accountability real.
4. Elevate
We strengthen capability, confidence, and communication so marketing becomes a trusted driver of growth.
