Beyond Consulting: Your Fractional CMO Partner

I'm a thinker and a doer, bridging the gap between high-level strategy and hands-on execution.

Gary McRae, Fractional CMO

An Integrated Leadership Approach

For over a decade in Singapore, I have partnered with leadership teams to solve complex marketing challenges. My global experience is rooted in sectors where trust and precision are paramount—including government, professional services, insurance, and wealth management—giving me a 360-degree view of what it takes to build and scale enduring brands.

I founded this practice on a simple principle: strategy without execution is just a document. My approach is to be a different kind of consultant—one who integrates with your team as a true, hands-on partner. This philosophy is validated by my certifications as a Practising Management Consultant (PMC) and in AI Ethics, and it's the same principle that led me to found The Clarity Practice, a firm dedicated to strategic executive coaching.

The partnership I offer is clear: brilliant strategy, relentless execution, and a tangible path to growth.

My Core Philosophy

These are the principles that guide every client engagement.

Thinker & Doer

I build the roadmap and help pave the way. Strategy is nothing without execution, and I am deeply involved in both.

Clarity & Action

I cut through the noise to focus on what matters. We will make clear decisions and execute with speed and purpose.

An Honest Partner

You will always get transparent communication and radical honesty. No fluff, no jargon—just a clear path forward.

Certifications & Accreditations

A commitment to professional standards and continuous learning.

Let's build something great together.

If my approach resonates with you, I'd love to hear about the challenges and opportunities your business is facing.