Fractional CMO Services for Singapore SMEs
Strategic marketing leadership without the full-time cost.
MCR.AE provides executive-level clarity, control, and capability across MarTech, growth strategy, and team performance.
At MCR.AE, we provide on-demand marketing leadership for ambitious SMEs — helping you align strategy, technology, and teams to drive measurable growth without the cost of a full-time CMO.
Martech Strategy & AI Governance
We bridge the gap between marketing ambition and IT risk.
From AI governance and PDPA compliance to MarTech rationalisation, we ensure your technology and data are secure, compliant, and built for scalable growth.
Go-to-Market Clarity & Growth Alignment
We align leadership, marketing, and sales around one focused growth roadmap.
Our frameworks clarify priorities, improve decision-making, and ensure every initiative contributes to measurable business outcomes.
Team Leadership & Capacity Building
We close the capability gap by developing teams that perform with discipline and confidence.
Through mentoring, structure, and performance systems, we unify in-house and external partners under one coherent strategy.
Outcomes That Matter to Your Business
Every engagement ends with visible progress — less confusion, more confidence, and marketing that finally earns trust at the board table.
Select an outcome below to see what success looks like.
Finally know what’s working — and what’s not.
We turn scattered activity into one focused growth plan that everyone can follow. Leadership, marketing, and sales operate on the same priorities, using one language of performance and accountability.
Adopt AI and new tools without the risk.
We help you innovate with confidence — integrating AI and Martech responsibly, protecting data, and satisfying every PDPA and governance requirement so you can move faster, safely.
Turn effort into performance.
We build marketing teams that know what to do, how to do it, and why it matters.
Through structure, mentoring, and accountability, we transform fragmented execution into consistent delivery.
No more guesswork — results you can prove.
We embed operating rhythms, reporting discipline, and commercial focus so your marketing delivers measurable outcomes month after month — not just during a campaign.
Why Choose a Fractional CMO
Most growth-stage businesses know what they want from marketing, but not how to organise, govern, and scale it.
A fractional CMO fills that gap. You gain senior leadership, strategic discipline, and Martech confidence without the expense or commitment of a full-time appointment.
At MCR.AE, we help Singapore SMEs and scale-ups build marketing functions that are aligned, compliant, and growth-ready.
How Engagements Work
Fractional Retainer
Ongoing leadership and strategic governance.
Project Sprint
Short, focused engagements for clarity or transformation.
Advisory Support
Targeted guidance for boards or leadership teams.