Services
Four ways to start. With a way to stop early if it isn’t working.
Each engagement is a slice of Phased GTM, five named stages, two go/no-go gates. Pick the smallest engagement that gets you the answer you need.
The ladder
Four ways to start. With a way to stop early if it isn’t working.
01
Founder's Clarity Sprint
For cofounding teams pre-Discovery
A half-day workshop with an AI-integrated method. Teams of 2–6 leave with a vision, an ICP, and a 60-second pitch.
See the shape
02
Discovery Sprint
For funded founders before any retainer
Six weeks. Customer interviews, beachhead definition, strategic brief. A go/no-go gate at week six caps your exposure.
See the shape
03
Fractional CMO Retainer
For founders ready to build the GTM spine
A 17-week phased engagement. Channel strategy, positioning, copy, sales script, weekly cadence, scale roadmap.
See the shape
04
Advisory
For operators with their own marketing function
Lighter cadence. Senior outside view, no execution. Monthly review, quarterly direction, on-call for the hard questions.
See the shape
How to choose, for funded founders
The right shape depends on where you are, not how much you want to spend.
- If your cofounder team can't agree on who you're for, start with a Clarity Sprint. Half a day. Disagreement turns into a written ICP by lunchtime.
- If you've raised but haven't found product–market fit, start with a Discovery Sprint. Six weeks. Stop at week six if the work isn't landing.
- If your beachhead is named and you need to build the channel and sales motion around it, the Fractional CMO retainer is the right shape.
- If you already have a marketing leader inside and want a senior outside view to test their thinking, Advisory is right. Less time. Same depth.
How to choose, for SG SMEs
If your marketing function outgrew its governance, start with a diagnostic.
Engagements with a PMC-accredited consultant are eligible for the Enterprise Development Grant, up to 50% support for qualifying scope. Discovery Sprint and Advisory both typically fit; final approval rests with Enterprise Singapore.
- If your MarTech stack has more vendors than anyone can list from memory, start with a Discovery Sprint, scoped to a stack audit. Cut the bloat before adding governance.
- If marketing spend has crept up but revenue contribution is unclear, Discovery Sprint, scoped to attribution and budget framework. Six weeks. Defensible answers for the board.
- If you have a marketing manager but no senior leadership above them, the Fractional CMO retainer is the right shape. The manager owns execution; I own strategy + frameworks + QC.
- If EDG, PSG or MRA money is on the table and you don't know what to apply for, Advisory, scoped to a grants-and-spend framework. Lighter cadence. Same discipline.
Not sure which one fits?
Tell me where you are. I'll tell you which shape, or which other person, would do you the most good.