Rainmaking · For the partner group
Your partners are the sales function. Nobody trained them for it.
Fee earners are promoted for the work, then expected to bring it in. A programme for the partner group: how partners sell, how referrals are kept, how to use AI with clients without a client's confidential information ending up in a tool. Paid from the training budget, which exists when the marketing budget does not.
This is for you if
What holds the firm back is the partners' own time and habits.
- Two partners bring in most of the work. The rest are excellent at it and have never had to find it. The two are tired.
- Referrals arrive, get a thank-you, and are never followed up in any way anyone could describe.
- Partners already use AI to draft client material. Some of it is good. None of it is agreed. One of them has put a client's name in a prompt.
What it covers
Three things, done with the partners, not to them.
How partners sell
Not scripts. The handful of conversations that turn a relationship into work, and how to have them without feeling like a salesperson.
What happens to a referral
The first 48 hours after a warm introduction, who owns it, what the firm does for the people who refer. Written down, so it outlives whoever set it up.
AI with clients, safely
What may go into a tool and what may not. Which outputs need a partner’s eyes before a client sees them. How to say so to a junior. Agreed by the partners, not handed down by IT.
The shape
Partners only. A set number of sessions. A date it ends.
Alongside a Rebuild, for the partners who will own the function. Or on its own, for a firm not ready to rebuild whose partners still have to sell.
Before the first session, each partner completes a Leadership Circle Profile: a 360 on how they lead, how they see themselves and how others see them, debriefed one to one. It is a development tool. The firm does not use it to assess, promote or pay anyone.
Not staff training. Not a course. The room is the partners. The material is your own referral list and pipeline. The output is habits and rules the partners agree to hold each other to. Sessions scoped on proposal.
Not grant-scoped. Priced for the training budget.
Read first, decide later
The thinking behind this offer.
Long-form essays. No sign-up, no email capture. Read it before you book the call.
Business Development · 9 min read
Law Firm Business Development: The Five Stages, in Order
Who actually buys, three channels and no more, PDPA-clean outbound or none, credibility before volume. Five stages in order.
PDPA · 10 min read
PDPA Compliance for Professional Services Firms in Singapore
Your client list is personal data. Nine obligations, an eight-step checklist, and the business contact exemption most firms misread.
The partners have to sell. Give them a way they will use.
Tell me how many partners, and which of them bring in the work. That is enough.