Discovery Sprint · Six weeks
A structured way to find out who you’re for, before you commit to anything bigger.
Six weeks. 16–20 customer interviews. A named beachhead segment. A strategic brief your board can read in twenty minutes. With a go/no-go gate before any retainer.
This is for you if
Three signals you're at the moment for this.
- You raised between USD 1M and USD 8M and the next cheque depends on traction you don't yet have.
- You've shipped product. The pipeline is noise. Every founder meeting ends with "let's revisit ICP next week."
- You've considered hiring a full-time marketer but the brief would be written by a founder who's never managed marketing.
What you leave with
Concrete artefacts. Not a deck filed in a Drive.
A named beachhead segment
Specific enough to act on. Validated against the people who actually buy.
16–20 customer-interview transcripts
Recruited, conducted, and analysed. Quotes mapped to themes, not vibes.
A 5–8 page strategic brief
Your board can read it in twenty minutes. It says what to do next, and why.
The shape, week by week
Three phases. One gate. One way out.
The structure is the trust signal. Most fractional CMOs don't sell this way, the discipline is half the value.
Phase 0 · Foundation
Week 1
- Compliance and readiness audit
- Tech and ops stack check
- Prerequisites checklist (data, access, people)
Phase 1 · Discovery
Weeks 2–4
- 16–20 customer interviews, recruited, conducted, analysed
- Beachhead segment definition
- Strategic brief (5–8 pages) you can show your board
Gate · Go / no-go
End of week 4
- Honest read on whether the work is landing
- No retainer pressure, stop here if the answer is no-go
- All deliverables to date are yours
Where it doesn't fit
Honest about the wrong-fit cases.
- Pre-product or pre-funding. The Clarity Sprint is the right shape for that, half a day, smaller commitment.
- You already know your beachhead and channel. Skip Discovery and go straight to a Fractional retainer or Advisory.
- You want execution capacity, not strategy. An agency or a senior in-house marketer is a better fit than a fractional CMO.
Read first, decide later
The thinking behind this offer.
Long-form essays. No gate, no email capture. Read the argument before you book the call.
Go-to-Market · 9 min read
Singapore SME GTM Strategy: A Sequenced Playbook
A five-stage GTM sequence for SG B2B. PDPA-aware outbound, government-channel access, and the order that compounds.
Fractional Leadership · 8 min read
Fractional CMO ROI: A Founder's Decision Framework (Singapore)
When does a fractional CMO actually pay back? Cost ranges, ROI math, and the EDG lever for SG founders.
Six weeks. A gate. A real answer.
Tell me where you are. I'll tell you whether a Discovery Sprint is the right shape, and what we'd cover in a 30-minute call.