Advisory · Monthly cadence
When you already have a marketing function, and need a senior outside view to test it.
Lighter cadence. Same depth. A monthly review, a quarterly direction-set, and a phone you can pick up when the board asks the hard question.
This is for you if
You don't need leadership. You need a thinking partner.
- You have a head of marketing, or a senior in-house marketer, doing the work well.
- You want a senior outside view to challenge their thinking, not replace them.
- Quarterly board reviews are coming, and you want the marketing read independently sense-checked before they land.
- You'd rather pay for judgement than for hours.
The shape
A cadence built around your board calendar, not mine.
Monthly review
A 90-minute working session. The metrics, the decisions ahead, the things your team won't say out loud.
Quarterly direction-set
Half a day before each board cycle. Pressure-test the plan. Sharpen the read. Name the risks.
On-call between
Two-day async response on the hard questions. Cap on usage so neither side feels exposed.
Read first, decide later
The thinking behind this offer.
Long-form essays. No gate, no email capture. Read the argument before you book the call.
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A senior board for the marketing decision you're about to make.
Tell me what you're working through. We'll see if Advisory is the right shape, or whether the Discovery Sprint or Fractional retainer fits better.