Fractional Martech Strategy & Governance for Singapore’s B2B Leaders

Unlock senior marketing leadership without the full-time cost.
MCR.AE brings C-suite strategy, AI governance, and go-to-market clarity to Singapore’s SMEs and scale-ups ready to grow with discipline.

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Unlock Your Growth

Gary McRae Fractional CMO

Book Your 30-Minute Strategy Call

Book Your 30-Minute Strategy Call

The Fractional CMO Advantage

For many SMEs and growth-stage companies, marketing ambition often outpaces their organizational structure.
The fractional model bridges that gap by delivering executive leadership, strategic alignment, and performance clarity without a full-time executive salary.

Strategic Leadership on Demand

Get CMO-level guidance to align your marketing, tech, and sales functions around measurable growth.

Strategic Leadership on Demand

Cost-Efficient Executive Expertise

Access high-level strategy and governance for a fraction of the cost of a full-time CMO.

Cost-Efficient Executive Expertise

Proven Track Record

Led major marketing transformation programs across Asia, managing multimillion-dollar budgets and cross-functional teams.

Proven Track Record

What We Deliver

Every engagement is designed to strengthen three key pillars of modern marketing leadership: governance, growth, and capability.

Singapore Martech and AI Strategy

Martech Strategy & AI Governance

We eliminate the friction between marketing innovation and IT risk. From AI governance to Martech rationalisation, we help you grow and satisfy both the CMO and CIO.

Martech Strategy & AI Governance
Singapore GTM Strategy

Go-to-Market Clarity & Growth Alignment

We bring clarity to your growth strategy. By aligning marketing, sales, and leadership around a single roadmap, you can focus resources where they drive measurable business impact.

Go-to-Market Clarity & Growth Alignment
Singapore Leadership Consultancy

Team Leadership & Capacity Building

We help you close the skills gap. From coaching and restructuring teams to managing agencies and vendors, we ensure everyone executes against one clear GTM plan.

Team Leadership & Capacity Building

From Chaos to Clarity: Marketing That Works Across Tech, Team, and Strategy

Most organisations don’t fail for lack of effort — they fail for lack of alignment.
MCR.AE provides the structure, leadership, and systems that turn scattered marketing activity into sustainable growth.

Strategic Clarity

Unified vision across marketing, sales, and leadership.

AI Confidence

Governance frameworks that make innovation safe and compliant.

Operational Discipline

Reporting, cadence, and accountability built into your process.

Scalable Capability

Teams and agencies aligned under one performance framework.

Leadership Continuity

Stable strategic direction during transitions, growth, or leadership gaps.

Contact Us

Book Your 30-Minute Strategy Consultation

Contact Us

Ready to Bring Clarity and Control to Your Marketing?

Gary McRae
Book Your Strategy Consultation
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