In a world where marketing often feels like a numbers game, it’s easy to get caught up in KPIs—those metrics that make us feel like we’re moving the needle. But are we building something that lasts? While KPIs have their place, true success in today’s landscape means balancing them with a value-based approach. I

Singaporean SMEs face challenges like limited resources, rapid digital transformation, and intense competition. A fractional CMO provides cost-effective expertise, focuses on growth, and offers flexibility to help businesses overcome these hurdles and succeed in the dynamic market.