In a world where marketing often feels like a numbers game, it’s easy to get caught up in KPIs—those metrics that make us feel like we’re moving the needle. But are we building something that lasts? While KPIs have their place, true success in today’s landscape means balancing them with a value-based approach. I

Data-driven marketing isn't just a trendy phrase; it's a powerful approach that can transform your marketing efforts and pave the way for significant growth and success for Small and Medium Enterprises (SMEs). But where do I start? Here's my straightforward, step-by-step process for implementing data-driven marketing effectively.