<?xml version="1.0" encoding="UTF-8"?>
<!--
  MCR.AE sitemap.

  Hand-maintained because static-export Next.js metadata routes have a build
  bug we don't need to fight. Update when:
    - A page is added: append the <url> block
    - A page is removed: delete the block
    - Significant content change: update <lastmod> for that URL
    - Pillar pages launch: uncomment the relevant blocks below

  Convention: lastmod is ISO-8601 date (YYYY-MM-DD). Priority 1.0 = homepage,
  0.9 = primary commercial routes, 0.7 = service detail / about / pillars,
  0.3 = legal.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core marketing surfaces -->
  <url>
    <loc>https://mcr.ae/</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://mcr.ae/services</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://mcr.ae/method</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://mcr.ae/about</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://mcr.ae/about/gary-mcrae</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://mcr.ae/contact</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Service detail pages -->
  <url>
    <loc>https://mcr.ae/services/clarity-sprint</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://mcr.ae/services/discovery-sprint</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://mcr.ae/services/fractional-cmo</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://mcr.ae/services/advisory</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Insights index + pillar pages — content moat / SEO + LLM-discovery -->
  <url>
    <loc>https://mcr.ae/insights</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://mcr.ae/insights/fractional-cmo-singapore</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://mcr.ae/insights/gtm-strategy-singapore</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://mcr.ae/insights/ai-governance-marketing</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://mcr.ae/insights/martech-audit</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://mcr.ae/insights/pdpa-singapore-marketing</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://mcr.ae/insights/edg-fractional-cmo</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <!--
    Remaining P1 pillars launch as they ship — uncomment each:

  <url>
    <loc>https://mcr.ae/insights/sales-marketing-alignment</loc>
    <lastmod>YYYY-MM-DD</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  -->

  <!-- Legal -->
  <url>
    <loc>https://mcr.ae/privacy</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://mcr.ae/terms</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>
